Monday, March 6, 2017

Yoon Cho

Hi Yoon;

This is a great, concrete project with a clear focus and ends.  What I'm wondering as I read your proposal, is whether these videos will be produced to be mouthpieces for the candidates.  That's the sense I get when you say, "I will try my best to tell the story easily, so it can help candidates to appeal to voters."   Are you mostly interested in having candidates appeal to voters, or for voters to get a rounded look at all the candidates?  This could be tricky, but it seems to me that well-done, fair and balanced videos would be good.

When you pitch your project, I'm assuming you'll be producing all of the 15-second twitter videos, correct?  In your pitch you'll also need to explain how many you'll produce, and why the 15-second format is appropriate to give voters a well-rounded look at the candidates.   Mostly, in the pitch you'll need to explain exactly what will be included in at least one 15-second video -- each of the elements-- so that people have a really clear sense.

Looking forward to hearing more.


Hi Yoon;

Your review looks really good!  I think that for the final paper that accompanies the project the you and Min are putting together (the short videos), both you and Min can pull your sources together into one paper since you're working on the project together.  I hope it's going well!


  1. 1. Han, J. T. (2014). The political information environment and political participation: The 18th Korean presidential election*. Korea Observer, 45(4), 577-598. Retrieved from

    This source proves the meaning of my project. When it comes to last presidential election, there were the use of new media and negative campaigns. It seemed that there were lots of negative campaign through social network service at that time. Han said the social network service was not a decisive factor of election but at the same time he assured that it would be more important in the future eventually.

    2. Eun, S. J., Lee, J. Y., Jung, H.-M., & Lee, J.-S. (2016). Determinants of Attitude toward the Public Health Spending and Its Relationship with Voting Behavior in the 2012 South Korean Presidential Election. PLoS ONE, 11(10), e0163763. Retrieved from

    This source gives me an idea how I should do storytelling about the pledges of this presidential election. This shows different attitudes of the candidates toward common pledge in the 2012 South Korean presidential election. It describes top two candidates’ statements about the public health spending.

    3. Budish, R. H. (2012). CLICK TO CHANGE: OPTIMISM DESPITE ONLINE ACTIVISM'S UNMET EXPECTATIONS. Emory International Law Review, 26(2), 745-772.

    Budish asserted that both online and traditional activism cannot be perfect. However, he encouraged people to keep doing online activism because of its own advantages. For instance, he thought when it comes to long term movement, online activism was more effective. Also, it could make largest possible coalition of participants involved. Therefore, this source gives me the guideline for the goal that I should aim for.

    4. Penney, J., & Dadas, C. (2014). (Re)Tweeting in the service of protest: Digital composition and circulation in the Occupy Wall Street movement. New Media & Society, 16(1), 74-90. doi:10.1177/1461444813479593

    This is a great example that shows the relationship between traditional movement and online activism. It narrates how the Occupy Wall Street movement happened in a time sequence. Especially, Penny and Dadas focused on the role of Twitter in this movement, and then found out that its power of spreading and multiplying was outstanding.

    5. Büscher, B., Koot, S., & Nelson, I. L. (2017). Introduction. Nature 2.0: New media, online activism and the cyberpolitics of environmental conservation. Geoforum, 79, 111-113. doi:10.1016/j.geoforum.2016.12.001

    This journal suggested ‘nature 2.0’; a concept coined to promote investigation into how new online media transform and influence (re)imaginations and understandings of (nonhuman and human) nature. It is critical to understand the relations between online and offline nature in order to adjust newly updated environment.

  2. These look really interesting. It will be your job in the literature review to explain how they relate, specifically, to your particular project. Good start.

  3. These look really interesting. It will be your job in the literature review to explain how they relate, specifically, to your particular project. Good start.


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